If you missed any of our excellent premium content in June and July, this roundup is for you.
The Era of AI Search
AI search is reshaping online writing. What does that mean for your writing process?
The good news is that strong writing still matters. AI retrieval systems haven’t eliminated the need for good writing. But they have exposed how much weak writing is out there on the internet… and how much it depends on vague language and interchangeable phrasing. That kind of writing doesn’t get cited or even found by AI search tools.
Discover the four principles you need to follow for AI search tools to surface your work when you read “The Answer-First Writing System for the AI Search Era.”
The Power of Leverage
Some people hear the word “repurposing” and think it means recycling old content because you’re out of ideas.
That’s not even close to reality.
Strategic repurposing is smart marketing because it recognizes a simple truth…
Most people will never see — let alone fully consume — every piece of content your client creates. So, when you repurpose your content for different formats and platforms, you have a better chance of reaching your audience where they are. Michele Peterson shows you exactly how to do it in “How to Repurpose One Piece of Content into a Multi-Channel Lead-Gen Engine.”
Writing Content That Gets Conversions
Most blog posts work hard — but not nearly hard enough.
They educate, entertain, and sometimes even rank well in search… but they rarely convert. Not because the content is bad. But because the content stops short of acting like a strategic asset.
A blog post becomes a lead‑generating machine only when it’s intentionally engineered to move a reader from curiosity to trust to action.
Tina O’Reilly shows you how to do exactly that in “From Content to Conversion: How to Turn Any Blog Post into a Lead‑Generating Asset.”
Make Your Business Ready for Prime Time
You don’t need much to start a successful writing business. But if you’re getting ready to start reaching out to more companies — including doing some cold outreach — then you may be ready to put a little extra professional polish on your own business.
See how in “Is It Time for a Business Glow-Up?”
User Experience Matters More Than Ever
In the age of AI overviews and AI-created content, the user experience (UX) on a website matters now more than ever… and that includes the UX of the site’s messaging. In this recorded webinar, you’ll discover how you can help your clients thrive in the new digital marketing climate by giving their UX a boost.
Learn five easy-to-implement UX improvements that will help your clients thrive when you watch “Why Good UX Matters Now More Than Ever and What You Can Do About It.”
Advanced Writing Techniques
The goal of copywriting and content creation is to do one of two things: persuade your reader to take an action… or build trust, authority, and familiarity.
In some cases, you might be trying to do both.
In this webinar playback, you’ll learn 10 of the techniques top-level writers use to craft messages that move readers to action and that stick in readers’ minds. Give “10 Master Level Techniques to Make Your Writing More Memorable and More Persuasive”a watch.
Finding the Right “Rooms” on LinkedIn
LinkedIn works better when you treat it less like a bulletin board and more like a professional building with rooms you can choose to enter and spend time in. To get better results from LinkedIn, ask yourself questions like…
Who is here?
What are they talking about?
Where can I add something useful?
Who would I actually want to know better?
Who might need the kind of thinking I bring to the table?
Thinking about these questions will shift how you show up, and that can make a big difference in the network you build and how it supports your business.
Learn more about showing up on LinkedIn in a new way when you read “I Was Posting on LinkedIn, but I Was in the Wrong Room.”
The Mindset Shift That Will Land You Work
People won’t hire you unless they have a reason to believe you can help them.
That sounds simple enough. But how do you help them see what you can do for them?
You do it by doing the work or by sharing what you’re learning. Telling stories that reveal how you see and solve problems helps, but if you have a chance to, say, teach a course or master class around something people need help with, you effectively make your process visible in ways that are useful instead of performative.
A strong business can’t rely on one impressive claim. It must give people several reasons to believe the claim is true. And taking the step to teach what you know makes it easier for people to trust you.
Edgar Morales talks more about how to show up in a way that will attract clients in “Building a Ghostwriting Business Beyond Cold Outreach.”
Don’t Leave Your Business to Chance
Have you created a personal brand for your business? One that includes identity, differentiation, message, visibility, and your offer? If not, you’ve got some important work to do. See how to start shaping your personal brand and why it’s important when you read “I Can’t Leave My Business to Chance.”
Help People Understand Your Value
Does this ever happen to you on LinkedIn? People save your posts, thank you for sharing, and return whenever they need another answer. And because your content always gives them another possible solution to try, another step to take, they don’t think about hiring you to do it for them.
Giving away value is important. But you also want to help people see how you can be the better solution.
Edgar Morales talks about the role of stories in making that happen. Check out “Why Your Content Gets Saved but Doesn’t Bring You Clients”to discover how to take your LinkedIn content to the next level.
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