The Digital Copywriter Reality Blog comes straight from a writer just like you!
Twice a month our Reality Blogger, Edgar A. Morales, shares his progress toward his goals, new lessons he’s learned, things he’s tried that have worked, and setbacks he’s experienced along with the steps he’s take to overcome them.
This is one writer’s raw journey toward accomplishing his next big goal. It’s useful and informative, but most of all it’s inspiring.
Edgar A. Morales is a former journalist turned digital copywriter on the run from the 9 to 5.
Multi-passionate.
Zen student.
Storyteller at heart.
He launched his writing career as a newspaper reporter at the worst possible moment, just in time to witness the slow fade of print media. As a journalist, he wrote everything from hard-hitting investigative pieces to lighthearted features on sports and culture.
Later, he applied his skills to the nonprofit sector, producing training manuals, scripts, newsletters, and countless memos.
In 2024, he founded Copywriting With Zen to help brands and entrepreneurs tell their stories.
Now, as the current Reality Blogger, Edgar shares the behind-the-scenes journey of building a successful digital copywriting career.
He offers insights on networking, landing clients, overcoming imposter syndrome, and creating a sustainable writing business while planning a move abroad with his wife and two kids.
When he’s not writing, he’s riding his Harley on a quest for the perfect cortado.
If your content is getting a good response but isn’t leading to clients, there’s a simple shift you can make to get better results.
Build your personal brand by defining your identity, differentiation, message, and offer… and then use that to drive visibility.
When you develop a deeper understanding of who you want to work with and how you can help them, the marketing puzzle pieces start clicking together.
If you want to find success on LinkedIn, it’s not just about being consistent. It’s about being conversational and connecting with people who are potential clients.
Prospects don’t turn into clients through a single message or conversation. You have to build a relationship and that means building a pipeline.
Instead of describing your services, try talking about what you do in terms of how it changes things for your clients…
Your first client discovery calls are as much about discovering your own process as they are about getting to know your prospect.
After a discovery call, keep the momentum–and the value–going by offering a custom action report. See how AI tools can help.
