There are five essential things you need to know before starting to write any marketing email. If you’re missing any single one of them, your results will fall short. But have them, and your messages will shine.
Getting good at writing emails in your client’s voice is a win for your client since their emails consistently sound like them without their having to do the actual work. A clear voice makes them memorable, and builds a stronger connection between them and their customers.
Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.
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