JUST PUBLISHED: AWAI’s 2025 Copywriter’s ManifestoClick Here to Grab Your Free Copy!

technology & trends Articles

man wearing gray T-shirt standing on forest

Split Testing Basics: A Practical Guide for Writers

Split testing is one method you can use to help your clients see the value you deliver… while also delivering more value. Learn more about the role you can play in helping your clients run split tests.

man wearing gray polo shirt beside dry-erase board

What First-Person Data Tells a Writer

With companies and customers paying more attention to privacy, first-person data is becoming crucial to planning out marketing journeys. Here’s what you need to know as a writer.