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2 Responses
Hi Suzanna!
Wow, this is one of the most enlightening articles on niche-picking I’ve seen! Your shortcut checklist is pure gold, especially #1. Instead of the standard “pick something you’re passionate about”, that piece of advice alone took the whole niche thing down to the bare bones. Plus I love love love your Garrison Keillor story — I lived just a few miles from the small town that Lake Woebegone was based on.
Paulette
Oh man, that is so cool! I knew Lake Woebegone had to be a “real” place, it was just too perfect. I’m glad you got some value out of the shortcut checklist – I hope it proves helpful for a long time.
Here’s to direct-response marketing, where all the markets are big, all the lives are beautiful, and all the copywriters are above average. 🙂