All Articles by Andrew Murray

QR Code on a table at a restaurant

How Digital Copywriters Can Benefit from QR Codes

QR codes open up endless new marketing strategies… which mean more opportunities for digital copywriters like you. Get inspired by examples of how you can use QR codes for yourself or for clients.

grayscale photo of crane in front of building

Understanding Cornerstone Content and Why It Matters

Understanding cornerstone content will level up your value with clients. You’ll be able to build them a highly useful, online asset that attracts targeted traffic and answers visitors questions.

Missing puzzle piece - running marketing experiments

Unravelling the Mysteries of QR Codes

QR Codes gained popularity during the pandemic, and they offer a lot of creative possibilities. Start thinking about how you could use QR codes to market your business, and how you could offer a “QR Code Package” to a client.

How to Use Keywords to Generate New Content Ideas

If you’re sitting there staring at a blank screen, open a search engine and start typing. Google (or any other search engine) can quickly help you come up with oodles of relevant content ideas.