What do Aristotle and persuasion have to do with each other? Quite a lot, actually. Aristotle understood the driving forces of persuasion. Learn more about what they are and how to apply them.
You can unearth timeless techniques for persuasion when you dig into human nature. See how you can start winning customers and influencing prospects just by knowing what motivates people.
In the end, your copy is graded by your reader’s response. Which is why you shouldn’t hesitate to break grammar rules if it makes your work stronger as a result.
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