It takes time for your prospects to get to know, like, and trust you… which means you can’t rely on a single email message or LinkedIn comment to bring clients your way. What you need is a multi-touch marketing system.
A lot of good things happen when you have more unplanned, unscheduled conversations. But how do you have those “I just bumped into you” talks when you’re working at home? Find three ideas inside…
When writing copy, you’ll deliver a better UX if you take some time to figure out what you need to say before you start writing.
Sometimes, you accomplish more when you go smaller instead of bigger. For example, if you have a hard time taking big vacations, start with small breaks, and build up…
As you grow your business, you’ll discover that the more clients you have, the more opportunities come your way. But you don’t have to wait for opportunity to find you…
As a self-employed, freelance writer, one of the skills you’ll want to develop is the ability to stay focused on demand. Here’s you’ll find tools and techniques to help you achieve that end.
Are your routines turning into ruts? Here’s how to tell… and what to do when your trusted routines start to feel stale…
How you frame your content affects how well your content serves your user. Explore two important points to consider for effective framing.
Are you waiting to pursue clients until “the time is right”? Here are the three reasons writers wait… and why you shouldn’t.
Adding urgency to your copy will make it more effective… but some types of urgency work better than others. Here are three ways to weave natural urgency into your copy.
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