One of the ideas from AWAI’s recent Bootcamp event is that serious writers are serious about policing their time. But what does it mean to be serious about policing your time, and how do you achieve that goal?
Empathy is how we connect with people. And, connections are what drives us. Use the exercises you find here to strengthen and develop your empathy muscles.
There’s a common misstep that many writers make early in their careers. See how to break free from it, or even better, avoid it altogether.
It’s been a difficult eighteen months, and if you’re feeling like it’s been too much… well, you’re not alone.
Sometimes you think something is going to work out… and then it doesn’t. When you’re building a business, disappointments happen. Trying to avoid them can be a big mistake.
If you want to really get to know an audience, you have to spend some time with them. Find where they’re at, and dwell a while…
User-friendly writing is easy-to-read and puts the reader’s needs first. See three easy ways you can make your writing more user-friendly.
Learn to combine empathy and writing to create copy and content that connects with readers, builds trust, and ultimately drives action.
Do you avoid new marketing strategies because you fear they’ll fail? Adopting an experimental mindset can result in a big positive change. Here are 9 marketing experiments to get you started.
Grabbing your reader’s attention is only the first step. After that you need to hold your reader’s attention. Here are five ways to do that…
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