All Articles by Heather Robson

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Member Update: The Value of Fresh Eyes

Being an expert is valuable, no doubt. But don’t underestimate how powerful a fresh perspective can be. When you’re just learning you see things that more experienced colleagues might not consider.

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Member Update: Trying New Things

Trying new things gives you many advantages as a writer. You have more experiences to draw from, which will make your work richer and more interesting.

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Member Update: When You Doubt Yourself

Self-doubt eating away at your confidence and motivation? Here are four steps to get past your doubts and start moving forward again.

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How Using Personas Can Improve the User Experience

When you know exactly who you’re writing to, you can focus on their needs and goals, write to them one-to-one, and create a better user experience. Customer personas make it possible.

Writing ideas on post-it notes

Member Update: Running Out of Ideas

If you apply these three strategies to your idea generation, you’ll always have something to write about… and you’ll have a fresh, unique angle to take as well…