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All Articles by Heather Robson

25 Modern-Day, Email-List-Building Strategies

Because email marketing offers such a high ROI, marketing managers and business owners are keen to employ list-building strategies that will attract relevant, interested subscribers.

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User Testing Basics for Copywriters

By developing a deeper understanding of what user testing is and how it works, you’ll be able to have new conversations with your client that can aid you in crafting better, more user-friendly copy.

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Member Update: Traction Requires Friction

Growth isn’t always comfortable. What are some ways you can be a little uncomfortable in your writing life that will result in more traction and growth?

Member Update: Summer Switch Up

It’s okay to adjust your regular routine to better fit with the season you’re in. Changing things up can give you a new burst of creativity, head off burn out, and offer you a true appreciation for the writer’s life.

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Member Update: About Following Up…

How diligent are you about following up with your prospects? If you think this is something you could be better at, here are three ideas to help.

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Member Update: More Conversations

How often are you engaging in conversations with new people? The more conversations you have, the more likely you are to find new clients falling into your lap.

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What Does It Mean to Be Strategic?

Are you being strategic about your marketing? Inside you’ll find five steps to help you start thinking strategically for better results.