All Articles by Jen Phillips April

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Split Testing Basics: A Practical Guide for Writers

Split testing is one method you can use to help your clients see the value you deliver… while also delivering more value. Learn more about the role you can play in helping your clients run split tests.

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What First-Person Data Tells a Writer

With companies and customers paying more attention to privacy, first-person data is becoming crucial to planning out marketing journeys. Here’s what you need to know as a writer.

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How You Can Benefit from Gemini AI

Have you tried Google Gemini yet? This new AI tool integrates with other Google tools creating powerful possibilities. See how Gemini can help you streamline your business.

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How Writers Can Capitalize on the Nano-Influencer Trend

The current trends in social media marketing are to focus on smaller followings with higher engagement. As a writer, this opens up all sorts of opportunities for you. Which one will you explore first?