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Help your clients position themselves as the undisputed leaders in their industries — one thoughtful, value-packed email message at a time.
These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.
Social proof is a proven tool in email marketing. By showing your audience what others are experiencing, you can dramatically boost conversions.
Whether you tap into fear, joy, or curiosity, a well-crafted email can spark an emotional reaction that prompts your reader to take action. Discover 10 ways to weave more emotion into your emails.
Retainer agreements aren’t just good for you, they’re a win for your clients, as well. See how you can start converting your new and one-off clients into retainer clients.
Start experimenting with compelling, gripping email hooks to see how they can improve your email copywriting.
Email drip campaigns give you a way to nurture your leads, to establish your credibility, share benefits and value, and ultimately make more sales. Use these 10 strategies for better results.
See how you can make your email marketing messages work better by engaging your readers in stories. Learn the elements of strong storytelling and mistakes to avoid.
Making these common mistakes in email marketing is likely to result in lower conversions and engagement. See how you can help your client avoid email mistakes and rely on best practices instead.
What happens when you use consistent language and ideas in both your landing page and the subsequent email messages? You build trust and increase conversions.
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