All Articles by Michele Peterson

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How to Plan Emails That Support a Sales Funnel

When your emails for a client’s sales funnels are well planned, they’re easier and faster to write. They’re more effective, too… which means a happier client and a happier you.

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Boost Your Credibility and Value by Understanding Email KPIs

You can give email key performance metrics meaning by using them to prescribe a plan to make your client’s email marketing better… and you increase your credibility and value as an email copywriter and consultant when you do.