All Articles by Michele Peterson

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email, email marketing, newsletter

Common Email Mistakes and
How to Avoid Them

Making these common mistakes in email marketing is likely to result in lower conversions and engagement. See how you can help your client avoid email mistakes and rely on best practices instead.

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How to Plan Emails That Support a Sales Funnel

When your emails for a client’s sales funnels are well planned, they’re easier and faster to write. They’re more effective, too… which means a happier client and a happier you.

person holding paper plane

Boost Your Credibility and Value by Understanding Email KPIs

You can give email key performance metrics meaning by using them to prescribe a plan to make your client’s email marketing better… and you increase your credibility and value as an email copywriter and consultant when you do.