All Articles by Michele Peterson

Michele, Hey, you've been using PublishPress Series for 1 month on your site. We hope the plugin has been useful. Please could you quickly leave a 5-star rating on WordPress.org? It really does help to keep PublishPress Series growing.

balloons flying in the sky

Why You Should Make Unsubscribing from an Email List Easy

Encouraging people to unsubscribe if they no longer want to receive emails — and making it easy for them to do so — may result in a smaller list. But the subscribers you keep will be engaged and your list will be healthier.

woman in teal t-shirt sitting beside woman in suit jacket

How to Develop Affinity Marketing Partnerships

Affinity marketing is about collaboration. You may have opportunities with prospects you haven’t even thought of yet, opportunities that could bring you both more business.

person using laptop

How to Write Emails in Your Client’s Voice

Getting good at writing emails in your client’s voice is a win for your client since their emails consistently sound like them without their having to do the actual work. A clear voice makes them memorable, and builds a stronger connection between them and their customers.

woman in white shirt using smartphone

15 Tips and Formulas for Writing Email Subject Lines

In the world of email marketing, the subject line is the reader’s first impression. And, just like book covers, readers judge subject lines all the time. Tip their judgement in your favor with these proven tips and formulas for increasing open rates.