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You can give email key performance metrics meaning by using them to prescribe a plan to make your client’s email marketing better… and you increase your credibility and value as an email copywriter and consultant when you do.
When you combine your email copywriting skills with the analytic and predictive power of AI, it makes you even more valuable to your clients.
When you get busy, it’s easy to let your own marketing slip. Keep up your marketing efforts by building a content stockpile on slow days. Here’s how…
Your clients may find themselves pleasantly surprised with the results they get when you show them new ways to segment their email lists.
Email segmentation doesn’t have to be complicated to deliver a great result. See how your clients can benefit from this strategy.
Email footers are free extra real estate, and there really is a lot of “hidden” opportunity there. See how you can make your email footer provide extra value to your reader.
Facebook business pages have grown and changed over the years, but they can still play a role in your business’s social media strategy.
Encouraging people to unsubscribe if they no longer want to receive emails — and making it easy for them to do so — may result in a smaller list. But the subscribers you keep will be engaged and your list will be healthier.
Affinity marketing is about collaboration. You may have opportunities with prospects you haven’t even thought of yet, opportunities that could bring you both more business.
The most effective CTAs are simple and easy to understand. They’re frictionless, and they get results. It’s human nature to want to take the path of least resistance. Think of this as you’re writing your email marketing CTAs.
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