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Why Email Segmentation Improves Engagement and Relevance
Email segmentation doesn’t have to be complicated to deliver a great result. See how your clients can benefit from this strategy.
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Email segmentation doesn’t have to be complicated to deliver a great result. See how your clients can benefit from this strategy.
Email footers are free extra real estate, and there really is a lot of “hidden” opportunity there. See how you can make your email footer provide extra value to your reader.
Facebook business pages have grown and changed over the years, but they can still play a role in your business’s social media strategy.
Encouraging people to unsubscribe if they no longer want to receive emails — and making it easy for them to do so — may result in a smaller list. But the subscribers you keep will be engaged and your list will be healthier.
Affinity marketing is about collaboration. You may have opportunities with prospects you haven’t even thought of yet, opportunities that could bring you both more business.
The most effective CTAs are simple and easy to understand. They’re frictionless, and they get results. It’s human nature to want to take the path of least resistance. Think of this as you’re writing your email marketing CTAs.
There are five essential things you need to know before starting to write any marketing email. If you’re missing any single one of them, your results will fall short. But have them, and your messages will shine.
Getting good at writing emails in your client’s voice is a win for your client since their emails consistently sound like them without their having to do the actual work. A clear voice makes them memorable, and builds a stronger connection between them and their customers.
In the world of email marketing, the subject line is the reader’s first impression. And, just like book covers, readers judge subject lines all the time. Tip their judgement in your favor with these proven tips and formulas for increasing open rates.
Want to be a writer? Start by writing every day. Use these daily practice writing prompts to keep you writing every day for a month.
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