Learn why people need an emotional connection to make a buying decision and how to use ethically use emotion in your copy.
If you treat your P.S. like an afterthought… maybe it’s time to write it first. It’s one of the most-read parts of your copy, and often a big missed opportunity.
Grabbing attention in the crowded landscape that is the internet can be
In your writing, white space can work as a strategic tool that improves readability, engagement, and even conversions. See six ways you can use white space for more impact.
The classic TV show, Mad Men, isn’t just entertaining. For copywriters, it’s educational, too. Learn 7 ways the series can make your writing better.
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