SEO and paid advertising aren’t as different as they might seem — find out how to combine these two strategies to increase the performance of both.
Discover how to tailor your copy for each stage of the buyer’s journey from targeting buyer’s who are newly aware of your product to those who are considering your product to those who are ready to buy.
Discover 6 practical, research-backed ways to make your paid online ads – or any ad copy – more persuasive and compelling.
Storytelling can play a key role in your paid ad campaigns. Check out these tips on how to use storytelling in paid online ads and why it’s so effective for boosting engagement and conversions.
Voice search is changing how people seek information. It’s also changing how they interact with paid ads. Help your clients stay ahead of the curve and in front of their audience.
Do you have a meditation practice? Meditation is good for anyone, but for writers, it can be especially helpful. See why…
Find out what goes into a YouTube ad, and discover a five step process that breaks down how to write ads that engage your ideal audience and prompt them to take action.
Short video ads are an exciting opportunity for writers in the digital space. See what goes into crafting the copy for an effective video advertisement.
Find out how to use emotion in your paid online ads to bring more life and depth to your copy that draws your reader in and gets them to click.
Find out how Amazon advertising works, and how to create Amazon pay-per-click ads and product listing pages that drive sales and engagement.
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