Your words have the potential to uplift. Through your writing you can teach and motivate. You can inspire and reveal. You can persuade and entertain. It’s a powerful thing… your gift with words.
When you write sales copy, it’s better to address objections head-on than to pretend they don’t exist. Even better, turn objections into sales opportunities for irresistible copy.
Google has suggested that while your homepage may not be the most trafficked page on your website, it’s still one of the most important… so make sure the user experience is a good one.
The classic TV show, Mad Men, isn’t just entertaining. For copywriters, it’s educational, too. Learn 7 ways the series can make your writing better.
AI-powered tools are becoming a go-to resource for people searching for answers and recommendations. See how to tailor your content to rank in AI models.
When you find yourself sitting at that dinner table with strangers, or standing in an elevator full of unknowns, are you confident about answering the question, “What do you do?”
Split testing is one method you can use to help your clients see the value you deliver… while also delivering more value. Learn more about the role you can play in helping your clients run split tests.
Experienced freelance copywriters know that landing clients is easier when you send messages to prospects regularly. But what to say in those messages? Click through to find templates.
X is a powerful tool for writers. You can use the platform to uncover your most effective content ideas before you invest time and money in them. Learn about that and other uses…
When you focus on getting the attention of the right people (your audience) and then making connections, marketing your writing services gets a whole lot easier.
Social proof is a proven tool in email marketing. By showing your audience what others are experiencing, you can dramatically boost conversions.
As a digital copywriter, you need to stand out from the crowd. The key is adding perceived value to your services. Use these five steps to show your value to prospective clients.
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