You’ve probably helped clients with blog posts, landing pages, emails, and social media content. But there’s a platform you might be ignoring. And it could be costing both you and your clients serious money.
I’m talking about Pinterest.
Many copywriters dismiss Pinterest as “just another social media platform” or “that place where people save recipes and wedding ideas.” This is a mistake that’s leaving money on the table.
Pinterest offers a unique opportunity for copywriters. Adding Pinterest services to your copywriting toolkit could be one of the smartest business moves you can make this year.
Pinterest Is Not Social Media
First, you need to understand that Pinterest is not a social media platform. It’s both a search engine and a discovery platform.
When users search for specific content, Pinterest works like Google, delivering results based on keywords and relevance.
But Pinterest also works a little like TikTok. It helps users discover content they didn’t search for but might love based on their interests and behavior.
Pinterest content also has a longer shelf life than social media content. When you post something on Instagram or Facebook, it gets engagement for an hour or two, and then it disappears.
But on Pinterest? Content can drive traffic for months or even years. One well-crafted Pin can bring visitors to your client’s website long after it’s published, just like a blog post on Google.
Why Pinterest Is a Goldmine for Your Clients
Let’s talk about why your clients need Pinterest, especially if they’re in the B2C space.
According to Pinterest Business, the platform has 553 million active users globally every month. They’re actively searching for ideas, products, and solutions.
Other numbers are also impressive:
- 85% of weekly Pinners have made purchases based on brand Pins
- 46% of weekly Pinners have discovered a new brand or product on Pinterest
- Pinterest users spend twice as much per month on shopping as users of other platforms
As for demographics, according to Pinterest Predicts 2025, the platform attracts users across all age groups, from Gen Z to Boomers.
If your clients have visually appealing products or services, Pinterest should be a no-brainer, because Pinterest is all about inspiring imagery. Think about businesses in these niches:
- Home décor and interior design (room makeovers, furniture arrangements, decorating tips)
- Fashion and personal style (outfit combinations, seasonal trends, style guides)
- Beauty and wellness (tutorials, product recommendations, self-care routines)
- Food and cooking (recipes, ingredient spotlights, kitchen techniques)
- Travel destinations (location guides, itineraries, travel tips)
- Wedding services (planning resources, design inspiration, vendor spotlights)
- Fitness programs (workout demonstrations, transformation stories, healthy habits)
- Photography (portfolio showcases, technique guides, equipment reviews)
- Crafts and DIY (tutorials, supply lists, project galleries)
- Educational content (printable resources, learning activities, classroom ideas)
Why Clients Need Help With Pinterest Marketing
Here’s where the opportunity gets exciting for copywriters. Most businesses don’t understand Pinterest marketing.
They typically make one of two mistakes:
- They ignore Pinterest completely, missing out on its traffic potential.
- They treat it like regular social media, Pinning content without a strategy.
Both approaches leave opportunities on the table.
Creating effective Pinterest content calls for specific skills. It’s not the same as writing for Google. It requires:
- Understanding Pinterest-specific keyword research
- Creating Pin descriptions that drive clicks
- Designing content structures that perform well on the platform
- Building strategic Pinning schedules
And this is where you come in.
As a copywriter, you’re positioned to help clients navigate Pinterest. You already understand audience psychology and how to write interesting content. You just need to apply these skills to Pinterest.
There’s one crucial thing to remember, and I can’t emphasize it enough. You cannot write blog content optimized for Google, create Pins for it, and expect it to perform well on Pinterest. It won’t work. You have to do keyword research specific to Pinterest.
How Copywriters Benefit From Offering Pinterest Services
Adding Pinterest to your service offerings isn’t just about helping your clients. It also expands your own income potential, because you create additional revenue streams.
1. Pinterest Strategy Development
You can create a comprehensive Pinterest strategy for your clients. This includes audience research, board structure, and content planning.
2. Pinterest-Optimized Content Creation
Write blog posts designed to perform well on Pinterest. These might differ from their regular blog content, which means more writing work for you. One client now needs twice the content.
3. Pin Descriptions and Titles
Create captivating, keyword-rich descriptions for Pins that drive clicks and engagement. Even clients who manage their own Pinterest accounts often need help with the written components.
4. Pinterest Audit Services
Review a client’s existing Pinterest presence and recommend improvements. This can be a one-off service that leads to ongoing work.
5. Ongoing Pinterest Management
Offer monthly packages to handle all aspects of a client’s Pinterest marketing. This creates reliable recurring revenue.
These services create opportunities for both project-based work and ongoing retainers.
It’s also a differentiator in a crowded marketplace. While many copywriters offer blog writing or email sequences, fewer specialize in Pinterest content. This expertise sets you apart and justifies higher rates for your services.
Getting Started With Pinterest Services
Ready to add Pinterest to your service offerings? Here’s a 5-step plan to get started.
1. Understand the platform
Spend time on Pinterest as a user first. Create your own account and pay attention to:
- What makes you click on certain Pins
- Which descriptions catch your eye
- How the search function works
- What content performs best in different niches
This will give you hands-on experience with the platform.
2. Learn Pinterest SEO
Study how keyword research works for Pinterest. It’s different from Google SEO, but the fundamentals are similar enough that you’ll pick it up quickly.
3. Create sample Pinterest content
Create a portfolio of Pinterest-optimized content, even if it’s just for your own business. This gives you a portfolio to show potential clients. Options include:
- Creating a Pinterest strategy for your copywriting business
- Volunteering to help a colleague or small business
- Developing sample Pin descriptions for different industries
- Creating before/after examples of optimized content
Having concrete examples strengthens your credibility when pitching to clients.
4. Package your services
Decide what specific Pinterest services you’ll offer and how you’ll price them.
5. Pitch existing clients first
Start by approaching clients you already work with who could benefit from Pinterest marketing. It’s easier to sell a new service to an existing client than to find new clients.
Taking the Next Step
Pinterest remains an underutilized channel for many businesses. This presents a perfect opportunity for you to step in and offer valuable expertise.
By positioning yourself as a Pinterest-content specialist, you create more revenue streams for your business while delivering real results for your clients.
The key is understanding that Pinterest requires a specific approach. It’s not Facebook. It’s not Instagram. And it’s definitely not Google. It’s a unique platform with its own rules and opportunities.
For copywriters willing to learn these rules, Pinterest-content creation is an exciting opportunity. If you want to learn more about creating Pinterest posts that deliver results for clients, stay tuned for my next article, How to Write Pinterest Content That Gets Results, available only to Digital Copywriter members. Not a member? Join now.
Are you already offering Pinterest services to your clients? Or, are you considering adding them to your service menu? Let us know in the comments!
