JUST PUBLISHED: AWAI’s 2025 Copywriter’s Manifesto — Click Here to Grab Your Free Copy!
To access this — and all of our exclusive content — join Digital Copywriter.
Just a quick login below and we’ll have you on your way to your destination.
6 Responses
I’ve written both “copy” and “content” as you define them Candice. (Very clearly, by the way. Your description, I mean, not necessarily my writing.) By some stroke of luck I managed, more often than not, to establish the difference when appropriate.
Except when I don’t. Confession time; With virtually everything I write I tend to err on the sales-y side. That gets me criticized the most. But I’m working on it. Knowing I’ve got a “problem” is half of it’s solution, don’t you think?
Thanks for the great article. When I grow up I hope to write as well as you.
MH
Hey Mike,
There can be room to sell a little bit in content. How much will depend on the client and more importantly, the audience. So what you say you do may or may not be a problem… but either way, it’s good to be aware it!
Thanks for reading, and for the wonderful compliment.
Candice
Hi, Candice
Very important and useful article.
I’ve been training a few weeks now with sales letters and I am enjoying copy a lot.
My experience in content is limited to my personal blog, which includes weekly posts from a memoir, intended to focus on self-help. It may be considered a report about life situations from some kind of people’s experience, so I may make a comparison between these two, in my case.
I find myself comfortable with both, but I feel I need to strengthen the structure in both, particularly in content, since it is quite to “lose” myself through the sentences.
Thank you for fundamental and super-worthy information.
Alessandro
My pleasure, Alessandro. I’m glad you found it helpful! Best, Candice
Hi Candice! I was making the mistake of advertising my content services, but neglecting to mention my copy services. I do both, but couldn’t quite put my finger on the distinction. You did, and I thank you. Very useful indeed!
Best,
Rob
That’s funny, Rob – I realized when writing this that I was doing the same thing! I was promoting my copy but not my content. Glad to help. Thanks for reading!