What’s the proportion (roughly…guess if you have to) of fellow creators to clients seeking creators?
( I know it probably mostly depends on content, but Who wants to know may vary, and WHY they want to know may vary, yes?).
I’m not sure I understand your question, exactly – but I’m reading it this way: “How many LinkedIn content creators are also prospective clients? Because who wants to know what I’m talking about and why they want to know varies?”
If that’s right, my answer would be: it depends almost entirely on what niche you’re looking at.
In my case, my niche/target audience would be small business owners, professional service providers, infomarketers, life/business coaches, etc. A good number of them are also content creators, or could be content creators.
If your market is health, on the other hand, probably not too many doctors would be content creators, but on the other hand an alternative health educator might be.
I hope that’s helpful! If I misread your question, please clarify and I’ll give it another think.
Thank you for the account of your experience; You convinced me of the future Value of becoming a Content Expert.
I’m just going to pick up on my LinkedIn activity; But I needed a kick in the butt, anyway!
By reading your post, I have just learned something about LinkedIn that I didn’t know. After flailing about for two years, I recently had a serendipitous occasion to realize that I want to specialize in writing white papers. By mere chance, I had a discussion about white papers with a former student who is now a college administrator. I asked her to assign a topic for me to write about and submit to her; she assigned ” blockchain. ” I researched it, wrote the paper, and she approved it. At that point I thought that I was off to the races. However, I immediately discovered that I had no grasp of how to find potential clients, so the flailing about returned.
Now, knowing about the subcategory “content creator” on LinkedIn, I recognize a way forward in the quest to become active in writing white papers. Thank you!
If you can give me some ideas of how to proceed, specifically regarding this specialty, I will be extremely grateful. I have been writing for many years, and research is an old friend of mine. In writing the paper, I took on the idea of explaining a very technical subject in language that non-technical people can more easily understand. What I wrote turned out to be successful, and it is an approach I plan to incorporate into papers on other subjects. My next paper is in progress, and it takes on “software as a service.”
Again, thank you for showing me how to begin building a business as a specialist in writing white papers.
Establishing yourself as a specialist for any type of service, I would do two or three things. I would build a website that focuses on that service and include a blog that I would update at least twice a month. I’d get active on LinkedIn, sharing helpful tips about using and writing white papers. And, I’d build a list of companies I’d like to work with and starting connecting and nurturing relationships within those companies.
I have a LinkedIn profile so far it is going well I also have my own website with a blog under my business name. I work on My website a lot adding to the posts or content. It is my first website I am always into making it better and working on creating a second. It will be interesting to see how it all plays out.
10 Responses
Thanks so much. Use getting started. But probably will use it.
Good luck! I hope it works out well for you 🙂 Either way, please connect with me on LinkedIn, I’ll be happy to have you in my network.
What’s the proportion (roughly…guess if you have to) of fellow creators to clients seeking creators?
( I know it probably mostly depends on content, but Who wants to know may vary, and WHY they want to know may vary, yes?).
I’m not sure I understand your question, exactly – but I’m reading it this way: “How many LinkedIn content creators are also prospective clients? Because who wants to know what I’m talking about and why they want to know varies?”
If that’s right, my answer would be: it depends almost entirely on what niche you’re looking at.
In my case, my niche/target audience would be small business owners, professional service providers, infomarketers, life/business coaches, etc. A good number of them are also content creators, or could be content creators.
If your market is health, on the other hand, probably not too many doctors would be content creators, but on the other hand an alternative health educator might be.
I hope that’s helpful! If I misread your question, please clarify and I’ll give it another think.
Thank you for the account of your experience; You convinced me of the future Value of becoming a Content Expert.
I’m just going to pick up on my LinkedIn activity; But I needed a kick in the butt, anyway!
I’m not ready for LinkedIn yet but when I am this is very good to know, thank you for sharing!
By reading your post, I have just learned something about LinkedIn that I didn’t know. After flailing about for two years, I recently had a serendipitous occasion to realize that I want to specialize in writing white papers. By mere chance, I had a discussion about white papers with a former student who is now a college administrator. I asked her to assign a topic for me to write about and submit to her; she assigned ” blockchain. ” I researched it, wrote the paper, and she approved it. At that point I thought that I was off to the races. However, I immediately discovered that I had no grasp of how to find potential clients, so the flailing about returned.
Now, knowing about the subcategory “content creator” on LinkedIn, I recognize a way forward in the quest to become active in writing white papers. Thank you!
If you can give me some ideas of how to proceed, specifically regarding this specialty, I will be extremely grateful. I have been writing for many years, and research is an old friend of mine. In writing the paper, I took on the idea of explaining a very technical subject in language that non-technical people can more easily understand. What I wrote turned out to be successful, and it is an approach I plan to incorporate into papers on other subjects. My next paper is in progress, and it takes on “software as a service.”
Again, thank you for showing me how to begin building a business as a specialist in writing white papers.
I would appreciate whatever advice you can give me about how to go about developing a presence as a white paper specialist.
Hi Dr. G.,
Establishing yourself as a specialist for any type of service, I would do two or three things. I would build a website that focuses on that service and include a blog that I would update at least twice a month. I’d get active on LinkedIn, sharing helpful tips about using and writing white papers. And, I’d build a list of companies I’d like to work with and starting connecting and nurturing relationships within those companies.
I have a LinkedIn profile so far it is going well I also have my own website with a blog under my business name. I work on My website a lot adding to the posts or content. It is my first website I am always into making it better and working on creating a second. It will be interesting to see how it all plays out.