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Start Here Pages — Do You Need Them?

…USP (Unique Selling Proposition). Definition of terms This is optional. Including a definition of terms will depend on your subject matter and who you are targeting. You will include this…

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How to Use Repurposing to Create New Content

…the terms “splintering” or “content recycling” instead of “repurposing.” It’s the same thing. Repurposing content is straightforward… and an efficient way to get the most benefit from your existing high-quality…

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Split Testing Basics: A Practical Guide for Writers

…helped a digital agency boost the conversion rates of an email software company by 31.4%. The secret? Dynamically changing the verb based on search queries. If people searched for “build…

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