…and your potential fees — a big boost. Search Engine Optimization Most companies are aware of the importance of search engine optimization and most digital copywriters understand SEO basics. But,…
…In this article I’ll walk you through the steps top copywriters use to expand a single discovery call into a profitable long-term relationship. Plus, I’ll share a simple, but powerful,…
…freelancing — but I still found myself in need of new work. There was only one thing to do. Kick my search into high gear. Lining up my next opportunity…
…in terms of both how it can help you shape your copy and what you’re able to offer to clients. Other popular website builders you may want to investigate are…
…final packaging for these products. At the very least, the company used preexisting research on effective language for these audiences generally. You may not need such extensive research for the…
…Well first, it cements in your mind exactly who this company is and what they do. Second, it shows the prospect you’ve taken the time to research their business and…
…an Infographic? Infographics are often presented in a long, vertical rectangle, with several statistics or steps, each paired with a visual element. They’re usually very research-heavy and are great for…
…reader. Research supports the efficacy of emotional appeal in advertising. A study by the Institute of Practitioners in Advertising found that campaigns with purely emotional content performed about twice as…
…turnaround times and a set number of revisions. SEO Packages: Packages that include website copywriting optimized for search engines, like “Four SEO-Optimized Webpages per Month for $X,” with keyword research,…
…to frame your goal in terms of losing a specific number of pounds by a set deadline. But what if common wisdom is wrong? There’s a bit of backlash these…
