…confused at first, because I couldn’t figure out how copy played into all of their business models. (Another red flag!) After a lot of research, I eventually realized: it doesn’t…
…new projects, the idea of failing has crossed my mind. What if I get my research wrong on the front end? What if I have trouble with the technical aspects?…
…In Case You Missed It The rise in voice search is transforming how people seek information, which has a ripple effect throughout the entire digital marketing landscape. By helping your…
…the right side of ethics. Any time you’re citing a study or referencing data or statistics, and you’re not the one who did the research and the calculations, then you…
…informative email welcome message. Find the details here. One of the biggest influences on the keywords you choose for your Search Engine Optimization efforts is search intent. In this Tech…
…want your persona to be as true to your audience as possible, which takes some research and data gathering. A good persona is also a work in progress — it’s…
…seen and understood, which is one of the basic human needs. And beyond that, people have come to expect and demand the personal touch. According to research from McKinsey &…
…your personality to your Facebook page. It’s a big commitment. Pinterest is a whole different experience. The Snowball Effect You see, Pinterest is a powerful search engine, not a social…
…headache-inducing work. Now I’ll be looking into WordPress as a definite option! Marie-Claude Ethier What a great article. I really like what you said about research, ‘Research is also critical…
…moving too quickly to direct sales. LinkedIn profiles will often show up on the first page of search engine results. So, you’ll also want to include commonly searched keywords on…
