…secure speaking engagements. What they need is to claim their rightful spot as a thought leader. You hear the term “thought leader” thrown around a lot these days. And some…
…in terms of theoretical teaching, but you also got to be on the receiving end of some truly brilliant marketing while you were there. Watch how they do it from…
…so you have plenty of time for design, approvals, and shipping. 4. Refine your USP and elevator pitch. These terms are often used interchangeably, but they’re two distinct things. Your…
…doing. Do searches for “virtual reality,” “augmented reality,” and “immersive storytelling” and start exploring. You can use social media to find people working in the field (use the search bar…
…any copy campaign out of the water. If we could all stay corralled together like that for the long term, we’d all be six-figure copywriters in a matter of months,…
…who want to hire you and me a fair chance to speak. They got to have intelligent, intelligible conversations on their terms. More importantly, each roundtable event was able to…
…lose track of the fact that building something worthwhile takes time. And it takes commitment — daily or weekly — over a longer term. When I remind myself that I’m…
…marketing not just in terms of ads and business cards, but in the broader picture of everything you do, say, and write. Your image is the collective result of all…
…long-term relationship with its writer. So I said to him, “I want to be sure we communicate well in the future, so for this first project, because there were so…
…Author and management consultant Peter Drucker reputedly coined the term “knowledge worker” back in the ’80s and came up with a way to help people better manage information. Tiago Forte…
