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Woman chatting on computer - Writing for accessibility online

Write Better Content for All Your Readers

…screen reader? Accessibility is something more and more companies are trying to adopt. And there’s pressure from government bodies, industry organizations, and search engines for companies to take reasonable steps…

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How to Create an Editorial Calendar for Social Media

…client using Instagram, Facebook, and Twitter might have a top-level goal of increasing in-platform sales. From there, they may determine short-term goals of increasing their engagement on Instagram, their page…

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How to Plan Emails That Support a Sales Funnel

…mean, but first, let’s be clear on what a sales funnel is… Defining the Sales Funnel “Sales funnel” is a marketing term that represents the journey a potential customer takes,…

Dream Big text

Reality Blog: Pursuing a New (Old) Life

…and long-term opportunities. We took a big step on this front by restoring the family home during a recent trip. And now, we aim to make the big move by…

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How I Landed My First Retainer Client as a Copywriter

…same week. She wants help with newsletter production and long-term content strategy. We’re set to kick things off next month. Additionally, I continue to manage the newsletter for the Bright…

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