
Why Better Writing Didn’t Bring Me Clients (and What Did)
…between describing what I do and showing what changes for someone else. Between explaining and connecting. It forced me to think in terms of outcomes, not just ideas or isolated…

…between describing what I do and showing what changes for someone else. Between explaining and connecting. It forced me to think in terms of outcomes, not just ideas or isolated…

…also need feedback within 3 business days to stay on track.” 5. Payment Terms Boundaries around payment aren’t just about getting paid… they’re about respect. Being upfront about how and…

…bit of exercise… I’m talking just a minute or two, hence the term “exercise snack.” Every hour or two, I try to stand up and get the blood flowing. I…

…around. If you’re a planner by nature (I can relate!), then what he has to say will resonate with you. You might be hearing the term accessibility more often… you…

…sign up for an email list. There are good reasons for this… Half of all people buy from marketing emails at least once a month, according to research done by…

Any company that is using pay-per-click advertising needs landing pages for their campaigns. Now, if you’re unsure what the term “landing page” means, it’s a page that is used as…

…But for now, it helps to understand that chronic problems are defined by their long-term nature. Typically I find that my life is better if I take the headaches and…

…his core business. So Tom’s going in with his eyes wide open. I expect this business will be hugely successful long-term. Tom’s not involved in the day-to-day running of the…

…funneling profits back to the mothership in the U.S. Short-term, the media campaign has been so successful that Amazon is on the nose to many Australians (that’s Australian slang for…

…about catching the attention of your target audience. Think of this as the “hook” that will reel them in and make them want to know more. In terms of paid…