…Poor research or lack of research like this is damaging. It damages trust between a business and the reader, and it diminishes the business’s credibility. All the slick graphic artistry…
…at online search. And a post that does really well on search, may do terribly on social media.” Jon cautioned, “Don’t try to get good at both at the same…
…matter. If it’s not something people are searching for online, they’ll never find your website. How will you know if there’s interest? Keyword research. We’ve talked about keywords before and…
…guide them through the process. 1. Start with Keyword Research When it comes to integrating SEO with paid ads, the first step is keyword research. As mentioned previously, keyword research…
…authors discussing keyword research. Silly me, I thought they were referencing research they did after they finished a book so they knew which categories to put their books in on…
…with your research. As you go through your research to create your outline, you’ll start to pick each thing apart and pull out the key points. You’ll begin to mentally…
…driver. And search engine optimization (SEO) can be like the stoker, following the captain’s lead. A search engine’s top goal is to rank the most relevant, easy-to-navigate, and well-organized pages….
…clear communication with your client regarding expectations, deliverables, and payment terms is essential. A detailed proposal with a breakdown of costs can help both parties understand the terms. Be sure…
If you’re a little intimidated by the term “networking,” I have good news for you. Because what I’m about to share isn’t about traditional-style networking. There’s no cold-calling… no handing…
…keywords than I expected. Their ranking keywords were mostly branded terms. Nothing stood out in terms of backlinks. Organic search seems to be the biggest traffic driver for everyone, with…
