…user forums appeared. These forums gave readers a taste for interacting online. But there was no organized system to help readers search for information or sites. Search engines simply didn’t…
…for audience research, but I think I have enough to start. As part of my research, I copied and pasted portions of comments and reviews into a Google Doc. Then,…
…a website remains unaffected by such external factors, providing a stable, reliable platform for business operations. 3. Search Engine Optimization (SEO) Search engines still reign as the top source of…
…much precious writing time. Research is The Key The point I made in my stream-of-consciousness example above really is a valid one: research and writing time make a tremendous difference…
…half-informed. Pre-writing involves: Asking questions Reading for ideas Brainstorming ideas Doing research: product, audience, competition, proof of benefit Outlining Before you sit down to write, spend some time with your…
…age and over (Forbes 2024). 6. Optimize for AI Search (Hello, ChatGPT) AI-powered search tools are changing how people find content. Many people are forgoing Google and other traditional search…
…our web strategy? (To sell a product directly from the site? To increase company exposure? To offer customer support? Something else?) Step #2: Research. Before setting up your actual web…
…been careful to explain how and why SEO takes time. And Darren understands this. He just wanted it to happen more quickly. He expected more keywords to equal higher search…
…uncertain ones in the future), we have a very human tendency to prioritize short-term gains, even at the risk of long-term benefits. So, if you ever feel like you’re literally…
…were now part of the performance equation. I realized that blending what I knew about search engine optimization (SEO) with user experience (UX) principles could meet these new demands —…
