
Marketing Metrics: How to Keep Up with the Changing Conversation
The way marketers measure success is changing. Here’s what you need to know as a digital copywriter.

The way marketers measure success is changing. Here’s what you need to know as a digital copywriter.

Start using this checklist as part of your project kickoff, and you’ll be better prepared to hit your deadlines and produce an outstanding result.

If you’re looking for a marketing method that feels a little more like connection and less like pitching, you might try marketing to local companies.

Get more leads for your digital copywriting business through LinkedIn following these five simple, proven steps.

When you present your rates with confidence — framing your value instead of apologizing for your price — you’re far more likely to land the project. Here’s how to do it…

Use these questions to create a rich, detailed picture of who your ideal client is. When you do, you’ll enjoy more satisfaction with your business.

When you find yourself sitting at that dinner table with strangers, or standing in an elevator full of unknowns, are you confident about answering the question, “What do you do?”

Have you gotten busy with client work? It’s tempting to skip marketing time when that happens, but here’s how you can keep marketing yourself, even if you only have five minutes.

Retainer agreements aren’t just good for you, they’re a win for your clients, as well. See how you can start converting your new and one-off clients into retainer clients.

If you’re transitioning from a different career into the writer’s life, creating mini-stories about your experiences can make a huge difference in helping you get your first assignments.