Providing email copywriting services for local businesses is more than just fun. It’s lucrative and rewarding and can help you build new connections.
Because email marketing offers such a high ROI, marketing managers and business owners are keen to employ list-building strategies that will attract relevant, interested subscribers.
You can give email key performance metrics meaning by using them to prescribe a plan to make your client’s email marketing better… and you increase your credibility and value as an email copywriter and consultant when you do.
When you combine your email copywriting skills with the analytic and predictive power of AI, it makes you even more valuable to your clients.
Your clients may find themselves pleasantly surprised with the results they get when you show them new ways to segment their email lists.
Email segmentation doesn’t have to be complicated to deliver a great result. See how your clients can benefit from this strategy.
Email footers are free extra real estate, and there really is a lot of “hidden” opportunity there. See how you can make your email footer provide extra value to your reader.
Encouraging people to unsubscribe if they no longer want to receive emails — and making it easy for them to do so — may result in a smaller list. But the subscribers you keep will be engaged and your list will be healthier.
The most effective CTAs are simple and easy to understand. They’re frictionless, and they get results. It’s human nature to want to take the path of least resistance. Think of this as you’re writing your email marketing CTAs.
When you launch your lead magnet, you set yourself up for a lot of good things to happen. Your list will grow. Your reputation, too. And your income, as well.
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