7 Tips for a Stronger Call to Action and a Bigger Response John Wood November 18, 2015 Many writers treat the call to action as an afterthought, but with a little tweaking your call to action could deliver a much bigger response.
32 Common Web-Writing Mistakes Julia Borgini July 1, 2015 We all make mistakes … including in our web-writing. Check out this roundup of 32 common web-writing mistakes and how to avoid them.
Lucky 7 Rules for Headlines That Get Results Sue-Ann Bubacz June 18, 2015 The headline is the hardest working part of your copy, with the biggest impact on results. Use these rules for headlines to write more winners.