Writing transactional emails is a project that gets overlooked. These emails are fun to write, can deliver big results, and make the experience better for the user.
Having a valuable, quick-to-execute service, like a 10-minute evaluation, is a great way to get your foot in the door with new prospects and to grow your reputation while you’re at it.
By developing a deeper understanding of what user testing is and how it works, you’ll be able to have new conversations with your client that can aid you in crafting better, more user-friendly copy.
When you know exactly who you’re writing to, you can focus on their needs and goals, write to them one-to-one, and create a better user experience. Customer personas make it possible.
Writing copy to support the overall user experience takes practice, but you can start improving the user experience in your copy right away by being aware of these common mistakes.
Quality, value, and transparency are the biggest factors in whether a reader decides to trust you. See how to weave these things seamlessly into your copy.
Presenting benefits in an honest, fully informative way helps your reader make better decisions about their purchases and also helps them trust you more. Here are five things to keep in mind when writing benefits.
When writing copy, you’ll deliver a better UX if you take some time to figure out what you need to say before you start writing.
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