This is an exciting time to be a writer.
The rise of digital marketing has opened up a wide variety of opportunities for writers to find work and be successful. From blogging to copywriting, and even technical writing, there’s no reason you can’t use your skills to make a name for yourself in specific avenues.
As technology continues to grow and advance, more opportunities will arise — along with more niches.
Now is a perfect time to take a look at some of the hottest emerging niches currently out there, so you can jump on board. Consider what people are talking about nowadays, and how you can use your talents to educate, inform, and entertain readers while keeping up with trends and working as an “expert” in specific categories.
Let’s take a look at a few of those hot writing niches you can jump into right now.
Cryptocurrency
Digital forms of currency have taken on a life of their own over the past few years. Cryptocurrency… blockchain… NFTs (short for non-fungible tokens)… these have all worked their way into our common vernacular.
In 2021, the global value of the cryptocurrency market was bumping up against $2 trillion. By 2027, Research and Markets’ report looking at global trends projects the value to grow to more than $32 trillion.
NFTs alone are growing at a compounded annual rate of 35.27%!
Like any market, cryptocurrency businesses need good writers to communicate the opportunities they offer. Which means, if you’re interested in emerging technologies, and you have a knack for taking complex ideas and making them understandable to laypeople… this could be the perfect niche for you.
What are some of the projects these companies need writers for?
Long-form blog posts that dig deep into the nuances of cryptocurrency… these can pay $750 or more per post.
Short-form blog entries that help readers stay up-to-date with the fast-changing trends in this market… some companies need a steady stream of these (daily or more!) and may pay anywhere between $100 and $300 per post.
Ultimate guides that help a company increase their authority and draw in search engine traffic while answering all the top questions a visitor might have about any one aspect of the cryptocurrency industry. These guides are long and detailed and usually pay several thousand dollars per project.
Companies also need case studies, ebooks, video scripts, landing pages, email newsletters, sales pages, learning courses, and more.
And they need writers to help with it all.
Cybersecurity
While our tech-forward world has a lot of benefits, it isn’t without concerns. One of those concerns is cybersecurity. No industry is totally safe from cyberattacks, including some unexpected areas like:
- Real estate
- Manufacturing
- Automotive
- Agriculture
Small businesses are particularly at risk, and much of that risk stems from the false belief that SMBs “aren’t big enough targets” for hackers to go after. This couldn’t be further from the truth. In fact, 43% of cyberattacks target small businesses, and 61% of all SMBs have reported at least one cyberattack during the previous year.
The good news is, you don’t have to be an IT professional to write about cybersecurity measures and how businesses can protect themselves. In fact, cybersecurity companies need writers who can explain what they do to their potential clients in plain, benefit-oriented language.
Take your time to learn about how cybersecurity affects the layperson, and you’ll be poised to write solution-based materials for clients who are eager to hire you.
Let’s look at just one cybersecurity company — JumpCloud. On their site, they have a resource hub with ebooks, white papers, and webinars. They have an email sign-up form, which means they use email marketing. They have a blog. They have case studies. And of course, they have all the typical pages that go into creating a credible website.
They need writers for all of these things. And that’s just one company. In the U.S., there are more than 3,500 prominent cybersecurity companies, and that number is only growing.
Telehealth
The COVID-19 pandemic has impacted almost everyone’s lives in some way.
One change brought about by the pandemic that seems here to stay is the rise in telehealth services.
Telehealth (or telemedicine) isn’t unique to the pandemic. Many physicians and therapists across the country were providing telehealth services long before COVID-19 hit. But through the pandemic, people continued to need healthcare, even if they couldn’t go to clinics and doctors’ offices personally. In response, many healthcare providers began offering telehealth services, which include things like video chats and phone calls. Some even created their own “online portals” that allow patients to email them directly or look over their charts and information whenever they want.
While telehealth isn’t quite as popular now as it was during the pandemic, most consumers who used telehealth in 2021 expect to use it again in 2022, according to Insider Intelligence and eMarketer. Physicians themselves are generally happy with its results, with 85% of them indicating telehealth increased timeliness of care, and 75% reporting it allowed them to deliver high-quality care — in fact, more than 70% were motivated to increase the use of this emerging technology, all according to the American Medical Association.
Despite how many people have taken advantage of telehealth, there are still those who are on the fence or want more information. Some people want to know about the cost of these services. Others want to know if telemedicine is just as effective as seeing a doctor or therapist in person. Healthcare providers need writers to help them provide educational and promotional materials for their telehealth services.
Healthcare providers can be high-value clients. If you start to specialize in all things telehealth, you could work with private practices to answer patient questions via email blasts, web content, blogs, and more.
There’s also a huge B2B side to this industry. Instead of writing for healthcare providers, you might find yourself writing to them on behalf of the companies who offer the software and equipment needed to implement and maintain telehealth services.
These three niches are fairly new and growing steadily — sometimes at a breakneck pace. That means writers who specialize in these areas are still a rarity… which can allow you to position yourself as the go-to option for these types of clients.
And these niches only scratch the surface when it comes to what’s trending today.
