It’s Going to Be a Great Year
Let’s start with one of our most recent offerings… an interview with AWAI’s president, Rebecca Matter. To kick off the year Rebecca Matter and Heather Robson got together to discuss the biggest opportunities for writers in 2026.
The big takeaway… 2026 is going to be a great year for copywriters. After three years of AI-everything, the market is starting to find its stride, and one of the biggest lessons is that businesses need talented copywriters who understand persuasion and human connection. This means your services are more highly valued than ever and that demand for skilled writers is going up in a big way.
Plus, Rebecca talks about specific opportunities like optimizing content for AI, the importance of brand voice, the rise of short-form ghostwriting, and more! Give it a listen and get inspired!
Flex Those AI Muscles
While businesses are recognizing that great writers are essential, the smartest writers recognize that AI is a helpful tool they can use to get more organized, strengthen their skills, streamline repetitive tasks, and create new opportunities.
Become a Better Thinker
One thing is for sure: AI is more than just a writing tool. Sure, you can use AI for brainstorming, research, outlining, evaluating, proofing… even drafting.
But AI’s real potential lies in using it as a thinking tool. You can use AI to explore your own thoughts more deeply, to test the strength and viability of your ideas, to come up with surprising connections… even to push yourself into unexpected territory. See how in “AI as a Thinking Tool.”
A Folder with a Brain
When you’re a freelance writer, having more clients is a good thing. It means more income, more variety in projects, more security.
But “more” also gets confusing. You’re constantly code-switching — remembering details about one client in the morning, another by lunch, and a third in the afternoon.
Without a solid system, you can waste tons of time getting back up to speed each time you come back to a project. Fortunately, you have a shortcut. Find out how to use it in “Your Guide to ChatGPT Projects.”
A Fast Track to Your Well-Defined Offer
A thinking tool… an organizational tool… and also a business coach?
See how AI can help you design and flesh out an offer that’s irresistible to your audience… and how you can use that offer as the basis of your entire marketing strategy.
When you do, you’ll have an easier time crafting your marketing materials, attracting clients, and charging higher fees. You can find this training right here.
Stand Out in a Noisy Market
It’s the year of the copywriter, to be sure. But that doesn’t mean you can just sit around and wait for clients to find you. With the rise of AI content, the internet is a noisier place than ever.
You need to know how to stand out. Digital Copywriter has got you covered.
Give Yourself an Edge with Top-Notch Interview Skills
One surefire way to stand out from AI-generated content is to bring real, human stories into your writing. And that means being able to conduct a great interview… the kind that pushes past surface-level answers into the good stuff.
You’ll find a roadmap you can customize to guide you through the interview process in “The Art of Conversation: How to Make Interview Skills Your Competitive Edge.”
Build a Memorable Personal Brand
When done right, a strong personal brand can open a lot of doors… It can help you attract high-value clients that are a good fit for your business and lay the groundwork to build out additional streams of income. In “Build Your Personal Brand to Attract High-Value Clients and Opportunities,”you’ll find real-world examples of personal branding plus four ways you can let your own personal brand shine on LinkedIn and other social media platforms.
Train Like an A-Lister
Most copywriters study controls the wrong way. They admire them. They analyze them. But they don’t train with them.
That’s why so many never close the gap between knowing and doing.
But the pros know better. They treat controls like a sparring partner — a tool they can use to improve their skills and eventually come out the other side as a champion.
Ready to train like this? See how in “Become an A-List Copywriter When You Train Against Controls.”
Create an Asset Your Audience Needs
You can tell yourself you’re building a business. You can write posts, complete courses, do client work, and refine your message.
But there comes a moment when you have to take a step back and see where you are. And assess whether you are actually building something or perpetually drawing plans.
One of the smartest things you can do for your business is build an asset that showcases how you work and why it matters. That’s what Reality Blogger Edgar Morales did, and he shares his story in “How I Built a Storytelling System That Became a Digital Asset.”
Land Clients with Less Stress
Your copywriting business works only if you have clients. In the eyes of many writers, landing clients is one of the trickiest parts of the business.
But finding potential clients doesn’t have to be stressful or feel pushy.
Get Comfortable with Selling Your Services
A few simple mindset shifts can turn the selling process into something enjoyable… conversations with interesting people… excitement over the possibilities… seeing all the ways you can help… offering a welcome invitation to take the next step.
Edgar Morales shows you how to sell without feeling pushy in “5 Ways I Stopped Feeling Intrusive When Selling.”
Become a Helpful Guide
You might feel like you have to move fast to close the deal, land the client, get the project, and get paid. But you could get better results by moving more slowly and being helpful and present. Suzanne Pledger outlines a slow burn strategy you can use to root your sales process in education, inspiration, and relationships. If that sounds pretty darn good, read “The Slow Burn Strategy: How Delaying the Pitch Builds Stronger Trust (and More Sales).”
An exciting year lies ahead. Pick two or three of the pieces highlighted here, dive into them, and apply what you learn… then watch your business grow!