All Articles by Heather Robson

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User Testing Basics for Copywriters

By developing a deeper understanding of what user testing is and how it works, you’ll be able to have new conversations with your client that can aid you in crafting better, more user-friendly copy.

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Member Update: Traction Requires Friction

Growth isn’t always comfortable. What are some ways you can be a little uncomfortable in your writing life that will result in more traction and growth?

Member Update: Summer Switch Up

It’s okay to adjust your regular routine to better fit with the season you’re in. Changing things up can give you a new burst of creativity, head off burn out, and offer you a true appreciation for the writer’s life.

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Member Update: About Following Up…

How diligent are you about following up with your prospects? If you think this is something you could be better at, here are three ideas to help.

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Member Update: More Conversations

How often are you engaging in conversations with new people? The more conversations you have, the more likely you are to find new clients falling into your lap.

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What Does It Mean to Be Strategic?

Are you being strategic about your marketing? Inside you’ll find five steps to help you start thinking strategically for better results.

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Member Update: What Are You Waiting For?

When there are so many possibilities, how do you know where to focus? How do you take the first step when it seems like there are so many different “first step” options?