Adding urgency to your copy will make it more effective… but some types of urgency work better than others. Here are three ways to weave natural urgency into your copy.
Revision, editing, and proofing are distinct steps in the writing process. Give each step its due to take your writing from good to great… or from great to brilliant.
Rather than creating a strategy that uses every social media platform, help your clients choose the right mix of social media to reach their audience.
The writing process has five distinct steps. If you skip any of them, your work won’t be as strong as it could be. Discover how to make the most of each step. (Part 1 of a two-part series.)
Understanding cornerstone content will level up your value with clients. You’ll be able to build them a highly useful, online asset that attracts targeted traffic and answers visitors questions.
Sometimes you find yourself in a writing rut… or completely out of ideas. When that happens try one of these five go-to strategies to get your creative energy flowing again.
Have you checked out these new, valuable resources on Digital Copywriter? They could be just the thing you need to level up your business.
In the world of email marketing, the subject line is the reader’s first impression. And, just like book covers, readers judge subject lines all the time. Tip their judgement in your favor with these proven tips and formulas for increasing open rates.
One way to grow your digital copywriting business is to keep your eye out for new marketing ventures. If you see a problem, become the solution.
There’s a very strange phenomenon out there when it comes to local business websites… and it’s something SO EASY for you to fix as a web copywriter. You can even build your entire freelance web-copywriting career on this single phenomenon…
If your marketing isn’t working the way you want it to be working, the first step is to diagnosis the problem. See what’s usually behind marketing troubles, and how to solve the most common problems.
Setting up your LinkedIn profile doesn’t need to be something you agonize over. This checklist will help you create a profile you’re proud of and that potential clients respond to.
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