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Reality Blog: Attracting Retainer Clients

…process … but I’ll try to break it down for you here: 1. Assume a long-term relationship. I go in to each new client meeting with the belief and expectation…

Lead Magnet or Content Upgrade? What’s the Difference?

Content upgrade, lead magnet, bonus content, ethical bribe, free report. These terms are all used to describe free offers. However, they’re not identical. The differences are subtle but important, particularly…

Computer with SEO concept

Reality Blog: On Blogging and Social Media

…the short term. More on that later. The point is… blogging to attract traffic is a long-term growth strategy. There are no instant results. I’m gambling on a plan that…

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3 Powerful Mindsets to Grow Your Writing Business

…scheduled basis. Practicing and honing your copywriting skills. Learning from various sources. Use Short-Term Goals to Reach Your Long-Term Goals Write your vision down. Keep it within eyesight when you…

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