Member Update – Who Would’ve Guessed?

4 minute read

Some time management techniques aren’t obvious… and some are even downright counterintuitive.

Uncovering and employing these hidden tricks for staying on top of your projects and your to-do lists can feel like magic. What felt difficult and overwhelming becomes easy and clear.

I know this from experience.

Early in my career, I thought the secret to getting more done was to meticulously plan my weeks, to force myself to focus even when I didn’t feel like it, and to fill every hour of my day with… something.

Now that I have more experience and am maybe a little wiser, I’ve discovered that often what works best for managing my time are things that don’t even feel related to time management at all.

Here are the three non-time-management methods that make the most difference for me… and maybe they’ll work for you, too.

Meditation

This is the big one.

It has nothing to do with planning my time, but everything to do with how easily I set priorities, maintain focus, and tap into being creative.

I’ll be honest, sometimes there’s so much on my plate, taking 15 minutes to meditate feels impossible… I could be checking tasks off my list during that time. But when I do meditate every day, some neat things happen to my workflow.

First, it’s easier to make sense of what’s important and to choose what I’ll work on during the day.

Second, I can get into my flow state more easily. That gives me access to deeper creativity and allows me to do better work on my first try.

And finally, I recognize when my mind starts to wander. It used to be when I was working on something, when I got the littlest bit uncertain about what to write next, my mind would wander off in all sorts of directions. And sometimes it would be 10 or 15 minutes before I even realized I was no longer working.

Meditation changes that. When I’m committed to a regular meditation practice, I usually notice right when my mind starts to wander, and I can gently bring myself back to what I’m working on.

Regular meditation makes a huge difference in how well I focus and in how much resistance I experience while trying to get into a focused state. It’s totally worth the 15 minutes!

Exercise Snacks

My current schedule has me doing my main workout in the morning, not too long after I get up. And then, I usually go for a mile walk in the middle of my day. Having a workout routine does help me stay focused during my day, but what really makes a difference is taking quick breaks to do a brief bit of exercise… I’m talking just a minute or two, hence the term “exercise snack.”

Every hour or two, I try to stand up and get the blood flowing. I might do some jumping jacks or mountain climbers… maybe some push-ups or triceps dips.

The goal is, for at least a minute, to get my heart rate up. Doing that several times throughout the day helps clear the cobwebs and makes staying focused in the afternoon — when my mind is more prone to wandering — easier to do.

Planning Less

This is the hardest one for me. If I’m careful to put less on my to-do list each day, I tend to get more done and feel happier with what I’ve accomplished.

For me this means looking at the hours I have available and planning only enough work to fill about 80% of it. 

Taking this approach lets me slow down and work longer on things when I want to. It also means sometimes I finish early, and then I can work in my garden or read a book… or do anything I’d like to do. And when that happens, it gives me an incentive to stay focused the next day because I might finish early then, too, and it’s nice when that happens.

Like I said, this one can be tough… especially when you have deadlines looming. But if you get in the habit of giving yourself more time than you need each day, I think you’ll find you still hit your deadlines, and you do it with less stress.

What about you? Do you have any counterintuitive time management methods to share? If you do, share them in the comments below.

In Case You Missed It…

Sales statistics show that on average, only 2% of sales happen on first contact. It can happen. But it’s rare. It turns out, 80% of sales are made between the fifth and 12th contacts… which is why your clients need lead-nurturing strategies. In her newest Email Marketing column, Michele Peterson shares 10 tips and strategies you can bring to your clients to help them create successful lead-nurturing emails.

Storytelling is a fundamental part of human evolution and psychology. This is why one of the best ways to get someone’s attention is to tell them a great story. Using stories in your paid ads can make them more emotionally engaging — which will also make them more memorable and persuasive. Zoe Blarowski shows you how to weave stories into even the shortest of ads in her latest PPC & Advertising column.

When you have a copywriting business, it’s normal to have services you offer on an evergreen basis. They’re just always available and people can reach out to you when they have a need. In her latest Reality Blog post, Jennifer Ayling shares a new way to look at your services… one that could potentially help you book more clients and be seen as offering higher-value services. You can see what she shares right here.

Coming Up on Digital Copywriter

August 7: Don’t miss our next Monthly Member Update webinar. During this session, I’ll be sharing some of the easiest, most effective routines to adopt to enjoy a better work/life balance. Plus, we’ll talk about what’s new, what’s coming up, and what’s on your mind. I hope you’ll join me!

August 15: Have you been thinking about retooling your business to be built around selling products instead of services? If that’s an exciting idea for you, you’ll want to join me for this next interview with our Reality Blogger Jennifer Ayling. We’ll be talking about how she’s laying the groundwork for her own clientless business. You’re sure to come away with plenty of helpful ideas! I hope we see you there. Details will be posted soon.

3 Things I Think You Might Enjoy…

You might wonder if blogging is still helpful and useful in the age of AI-generated content. The answer is, yes! See why blogging is still important… and perhaps more important than ever.

If you’re interested in helping your clients with influencer marketing, you might enjoy this read from Sprout Social.

You might be successful and not realize it, because there are many different kinds of success. Dig into how successful you already are when you give this piece a read

That’s all for now. Have a great weekend!