All Articles by Heather Robson

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Member Update: When You Doubt Yourself

Self-doubt eating away at your confidence and motivation? Here are four steps to get past your doubts and start moving forward again.

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How Using Personas Can Improve the User Experience

When you know exactly who you’re writing to, you can focus on their needs and goals, write to them one-to-one, and create a better user experience. Customer personas make it possible.

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Member Update: Running Out of Ideas

If you apply these three strategies to your idea generation, you’ll always have something to write about… and you’ll have a fresh, unique angle to take as well…

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3 Secrets to Better Work-Life Balance

The first thing to know about a balanced life — one where you spend time working, enjoying family and friends, and taking care of yourself — is that the mix is different for everyone. See how to find your mix.

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Member Update: Alternatives to Setting Goals

Looking for a fresh, new way to make progress and grow your business (and yourself) in the coming year? Try these three alternatives/complements to traditional goals.